When viewing a design, what is the intended order of visual focus? If the reader is left to their own devices, visual hierarchy must improve. This is the priority of interest on the canvas, determining where to look, what to read next, and what can wait. A banner, social post, or poster may have good […]
Start by choosing a single color, not five. That one color anchors the design and prevents the canvas from looking like a hodgepodge of unrelated swatches. Depending on your medium, be it a poster, social post, banner, or slide, the initial color might be derived from the message’s tone, the primary photograph, or basic brand […]
The number of fonts you use can seem unimportant at first. You think a headline feels bland, so you bring in another font. The body text seems boring, so you bring in another. A small tag needs emphasis, so you bring in another. The design now has energy, but it has no organization. The reader […]
Even with beautiful colors and an appealing image, a design can still feel messy. Often, the issue isn’t the core concept but the placement of the components. Text could be cramped against the edge, headlines might not quite line up with body copy, or an image might not seem to align with anything. Margins and […]
